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eCRM

There are literally thousands of studies extolling the virtues of CRM systems, and the magical effect it will have on organisations. Many sources quote the billions, indeed trillions, of dollars of value that CRM systems will have on business in years to come. 3P Marketing prefers to focus on the 'real and now' benefits, not potential benefits that may happen in the future. 3P Marketing is driven by tangible goals - results that can be seen and appreciated. 3P Marketing is driven by the intent of the following quotes - real value and real results.

"When properly conceived and executed, CRM programs can create exceptional economic value."
(Source: John Freeland, Accenture global managing partner for customer relationship management, 2002).

...businesses would grow from 1 to 20 percent if they could gain access to comprehensive customer data.
(Source: Accenture CEO CRM Survey, May 2002)

Solid Pedigree

3P Marketing has a strong history and understanding of CRM and Contact Management applications, holding the sole Australian distribution rights for Janna Systems Inc CRM software from 1996 to 2000. The relationship ended in November 2000 when Janna was bought out by Siebel Systems Inc for USD1.8 billion. During the time of marketing Janna in Australia, 3P Marketing implemented Janna into a range of organsiastions such as Western Mining Corporation (WMC), BHP Iron Ore and AT&T.

3P Marketing's experience with Janna allowed it to develop a deep understanding of CRM architecture, structure and features, as well as an appreciation for customer requirements. It also allowed 3P Marketing to become experts in installing and integrating advanced applications into complex operating environments.


eCRM - A Powerful Application

eCRM is a secure ‘browser based’ application that provides integration of business units and associated work processes through one easy-to-use interface. It provides a clear and concise ‘snap-shot’ of all your business contacts. eCRM has an extensive suite of features, including an advanced Query module, Workflow module, Broadcasting module as well as the ability to integrate with existing financial and accounting systems.

3P Marketing has implemented eCRM into a number of organisations, including an international airline, national broadcaster and national distributor. It has also worked with smaller organisations. The beauty of eCRM is that it is designed for scale and is completely flexible - whether you are a sole trader running a plumbing business, a SME importing food stuffs or a large organisation with locations all over the country (or world), eCRM is an ideal solution.

eCRM can provide a significant return on investment (ROI) for an organisation, since there are no major caital expenses involved. A simple license and user fee structure is levied, with 3P Marketing providing a complete solutions management service. eCRM can be installed on an organisation's server or can be outsourced and run as an ASP (Application Service Provider). This may be ideal for SME with small technology budgets or for larger organsations who employ an outsourcing strategy for 'non core' activities. There are pros and cons regarding ASP vs inhouse management - 3P Marketing is more than happy to discuss your particular requirements and would make a recommendation based on a number of organisational, technological and financial variables.

Interested in learning more about eCRM and learning how our clients are reaping rewards! Lodge your expression of interest TODAY!